ORIBE × New York Men’s Day (NYMD) 2023 — Creative Hair Direction & Designer Looks

Daylight Studio proudly hosted ORIBE’s creative team for their New York Men’s Day (NYMD) Season 23 presentation — a cornerstone of New York Fashion Week dedicated to emerging and progressive menswear designers. ORIBE, renowned for its luxury haircare line and iconic editorial styling, returned to NYC to craft the signature hair looks for multiple designers presenting this season.

Under the artistic leadership of ORIBE Global Educators and top session stylists, the team created polished yet expressive hair moments aligned with each designer’s brand identity. From refined sculpted waves to undone textures and architectural shapes, ORIBE delivered a cohesive visual language across all six participating NYMD designers — elevating their presentations with the brand’s signature editorial shine and craftsmanship.

Shot inside Daylight Studio in Hudson Yards, this production brought together modern menswear, high-fashion hair artistry, and an elevated studio environment — producing content perfect for runway previews, press kits, presentations, and backstage stories used across NYFW media channels.