Nobis — NYMD 2023 Outerwear Presentation & Lookbook

Shot at Daylight Studio, New York City (Hudson Yards / Manhattan)

This lookbook and campaign shoot was produced for outerwear brand Nobis as part of their presentation during New York Men’s Day 2023. Photographed at Daylight Studio NYC, the production highlights Nobis’s blend of technical-performance outerwear and urban-ready design — featuring their signature waterproof parkas, puffers, and insulated jackets engineered for cold climates without compromising on style and silhouette.

The shoot reflects Nobis’s commitment to merging functionality and fashion — perfect for city environments and harsh weather alike. By leveraging Daylight Studio’s versatile space, natural light, and professional photography setup, the campaign captures outerwear that is simultaneously rugged and sophisticated, echoing the brand’s reputation for premium craftsmanship.

As the official sponsor and outerwear partner of NYMD 2023, Nobis helped anchor the show’s mission to present menswear and gender-fluid fashion in a consolidated, inviting format. This collaboration underscores Daylight Studio’s role as a top-tier NYC production hub — trusted for lookbooks, campaign shoots, and major fashion-week presentations.

Studio: Daylight Studio, New York City
Brand: @nobis
Campaign / Presentation: NYMD 2023 Outerwear Collection — city and cold-weather outerwear