The iconic Staircase
Daylight Studio, Flatiron • 50 W 17th St, 2nd Floor, New York, NY 10011
East-Facing Morning Light • Daily Golden Hour
“Morning sun rises east and finds its muse here — threading through black iron lattice, spilling across century-worn brick, igniting ivy-draped walls in a wash of gold and shadow.”
It offers one of New York City's most distinctive outdoor shooting locations. Set within a historic Manhattan building, the space features century-old brick walls, black iron railings, climbing ivy, and east-facing natural light, creating a backdrop that evolves beautifully throughout the morning.
From fashion editorials and commercial campaigns to portraits, music videos, branded content, and film productions, the staircase delivers architectural character without requiring extensive set design. As the sun rises, warm light passes through the ironwork, creating natural highlights, layered shadows, and evolving textures across the space.
Perfect for Photo, Video Shoots and Brand Campaigns
The Iconic Staircase has the versatility to support a wide range of creative projects, including:
Fashion editorials
Commercial advertising
Brand campaigns
Portrait photography
Music videos
Film and television scenes
Social and digital content
Lifestyle campaigns
Its combination of historic architecture, natural daylight, and production-ready amenities makes it perfect for both small creative teams and larger commercial productions.
Historic Architecture with Production Flexibility
The Iconic Staircase blends historic Manhattan architecture with the convenience of a fully equipped studio facility.
Beyond the Iconic Staircase, Daylight Studio in Flatiron offers multiple studio spaces equipped with a wide range of production amenities, including:
Multiple studio spaces
14 ft ceilings
18 ft cyclorama wall
Hair and makeup stations
In-house lighting, grip, and camera rentals
Full production kitchen
Lounge and client holding areas
Book The Iconic Staircase at Daylight Studio Flatiron
